Wierook maken in beeld

Wierook in de media

Bloemen en hun betekenis

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Opmerkelijk: De geur bepaalt hoe je iets ervaart

Datum: 19 juni 2015 | Bron: http://www.sirc.org/publik/smell_emotion.html

In a study - a consumer test of shampoos - a shampoo which participants ranked last on general performance in an initial test, was ranked first in a second test after its fragrance had been altered. In the second test, participants said that the shampoo was easier to rinse out, foamed better and left the hair more glossy. Only the fragrance had been changed.